Written by Evie C McArthur
It is a well-known fact that in fashion, everything comes back around. I’m sure you’ve had your Mother say to you, “I used to wear stuff like that back in my day”. Firstly, your Mother must have had an amazing fashion sense. And secondly, she has a point. What was once seen in the 1960s and 70s can now be seen all over our high streets. But we must ask ourselves, is this celebrating iconic fashion from the past or are we actually commercialising historical fashion statements for the sake of a fast-fashion trend?
When scrolling through the fast-fashion sites we have become somewhat obsessed with as a society, you are flooded with gorgeous statement pieces: from sixties style mini skirt co-ord’s to seventies flares with paisley and swirl patterns. All over Instagram you see influencers emblazoned in these pieces that are a true reflection of the fashion from decades before they were born. However, due to the nature of the fast-fashion society we live in, this trend will be replaced by another in a matter of months. So, are we cheapening the iconic status of the sixties and seventies themed pieces by selling it in mass quantities to then wear once and throw away?
It is stated that “one in three young women, the biggest segment of consumers, consider garments worn once or twice to be old” (Siegle, 2019).By wearing these items, that are a testament to our past, once before chucking them, do we really deserve to be wearing them?
But, we can’t just let these retro fashions rest in the past. These trends deserve to live another day. There’s a reason why they are remembered so fondly by our Mothers and Grandmothers. Whether it be large sixties floral prints or seventies yellow-tinted aviator sunglasses, you see references to these iconic eras of fashion history in whichever shop you look in. These eras of fashion helped to shape the styles we are surrounded by today. Therefore, they deserve to be celebrated.
So, I challenge you to channel your inner Twiggy, whip out the flares and plan an outfit that would make Jerry Hall envious and let’s raise a glass to the fashions of the past decades.