Embracing the combined worlds of both sportswear and streetwear with easy living, Bally has dedicated the Spring/Summer 2022 collection ‘Art of Utility’ to the future after the pandemic. (Bally)
By Leah Hodges
The Swiss label’s new line encapsulates the juxtaposing ‘elegant ease’ with ‘sartorial sportswear’ in line with the industries expanding focus on sustainability. Featuring natural botanical dyes from wood, re-purposed deadstock fabrics, recycled cotton and regenerated leather, the capsule explores the virtuous art of dressing up and down in a post-pandemic world.
Amid a cautious market, post-pandemic, shifting consumer demands prioritise minimalist versatility and comfort, seeking ease from apparel. Consumers are set to long-remember the simplicity of loungewear, basics and easy piece trends cemented by the pandemics ‘work from home’ period.
The shift in such priorities has broadened the profiles of low-impact, organic materials and trans-seasonal basics. It comes as no surprise labels like Bally are departing from chic formality and vivid hedonism into elevated streetwear.
With adaptability at the epicentre, the beauty of the ‘Art of Utility’ collection is woven into its simplicity. Reimagined sartorial sportswear with freedom of movement, elegant ease and natural utility, synonymous with comfort and versatility are at the peak of the collection. Expressed through voluminous plays on proportion, layered styling and loose-fitting separates provide comfort, cover and a sense of belonging; all irrespective of time and the shift in preference.
Injected with traditional craftsmanship; refined techniques and elaborate details, Bally have curated their own version of casual generating an intimate connection between an article of clothing and its wearer.
Bally’s ongoing dialogue between innovation, tradition and craftsmanship has led to Sustainability playing an integral role in S/S 2022. The collection signals a commitment to more responsible sourcing as trans-seasonal yarns and organic lather alternatives join organic fibres.
All sneaker linings within the capsule are GRS-certified and derived from recycled plastic bottles, whilst included leather is sourced from tanneries certified by the Leather Working Group.
The B-Monogram jacquard totes, bumbags and pouches are produced from 100 percent post-consumer recycled plastic and PET bottles, whilst regenerated leather and deadstock denim make up the sporty Cliff bags and the B-Monogram travel bag. All featuring alongside crisp Italian cottons and fine jerseys delicately coloured with GOTS-certified vegetable dyes.
Drawing inspiration from workwear in collaboration with ‘easy apparel’ ‘the Art of Utility’ collection provides the perfect versatile response in line with shifting consumer priorities in a post pandemic world. Honouring the seeking of sustainability whilst tapping into the appreciation of raw and authentic apparel.