By Kasia Newbould

Whether you love them or hate them, the craze of the Croc has certainly made its way back into our lives. From the classic block colours and faux fur lining to an endless choice of charms that make your kicks one-of-a-kind, there is a Croc out there for everybody. 

For many of us, the Crocs were just a pair of shoes we used to throw on to take out the rubbish (mine were the infamous neon pink style), but now the fad footwear seems to be invading millions of closets and dominating the high street with sales soaring through the roof. Drapers reported in 2021 that the footwear brand saw a 93% rise in sales to $641m (£465m), in the company’s second quarter to 30 June 2021.

While they are arguably not the most luxurious form of footwear, the Croc has had its fair share of catwalk debuts with high-end designers such as Christopher Kane and most famously with Balenciaga in 2018; where the four-inch platform shoe stormed social media feeds across the world. Oh – and in case you were wondering – they cost an eye-watering $850 (£600).  

Christopher Kane SS17, collection showcased earth-toned marble inspired prints and mineral stone Jibbitz. Image courtesy of Christopher Kane.

You can also thank the brand’s series of collaborations with celebrities like Justin Bieber, Diplo and Post Malone for allowing millions of fans to connect with their idols and even more – dress like them.

From Post Malone’s tattoo inspired Jibbitz (those little charms you stick on your Crocs) to Diplo’s psychedelic patterns, each collaborator puts a unique and exclusive spin on the classic shoe. All for more the reason to buy them, right?

This must be the key to the brand’s success as celebrity collaborations prove to be popular, with Post Malone teaming up with Crocs five times since 2018.

Post Malone x Crocs. The rapper is up to his fifth collaboration with the brand, each one incorporating different ‘Posty-themed’ Jibbitz charms. Image courtesy of WWD.

Whilst the Croc is not considered to be the most stylish shoe, we can all accept that they are undoubtedly one of – if not, the most comfortable. So, it comes as no surprise that they are the staple shoe in this post-pandemic life, where comfort is key. Making the Croc is the perfect addition to spice up the sweats you can’t bring yourself to change out of.  

Looking for the perfect pair? You are sure to find them as Crocs offers an enormous range of styles at affordable prices – from £39.99 for the Classic Crocs, up to £70 for the limited-edition collaboration ranges. You can also find the striking shoe across the high street in shops like Urban Outfitters, Schuh, OFFICE and Sports Direct.

The future of the Croc is yet to be seen, but for now they continue to innovate, partnering with Balenciaga for their second collection. Now if you thought the four-inch Croc platform was crazy, this luxury collab has taken things one step further, by introducing the Croc rainboot and Croc stiletto.

Balenciaga SS22. The second collaboration between the two polar brands equally encapsulates the characteristics of both. Featuring a heel on the famous rubber shoe. Image courtesy of Harper’s Bazaar.

Yes, you heard it. Contradicting its originally practical purpose, the designer has taken its spin on the shoe, adding a heel to its rubber sole, proving that there are endless possibilities for the Croc. Who knows what they will do next?