By Olivia Pearce
Luxury fashion brand Gucci recently revealed a new collaboration campaign with 2010s boy band member turned successful solo artist, Harry Styles, with their ‘HA HA HA’ collection which was revealed at Milan men’s fashion week.
Alessandro Michele, Gucci’s creative director, explained how the idea rose when the two were sharing a phone call in which Michele proposed the idea of creating a ‘dream wardrobe’ – of course the singer, songwriter, and recent actor, was not going to turn down the opportunity of a lifetime. However, this is not Styles’ first time working alongside Gucci. In fact, most of his clothes worn on stage are Gucci pieces, both custom and ready to wear. As well as this, he was the face of the Gucci Men’s Tailoring campaign 4 years ago, and he also starred in the Gucci Memoire d’une Odeur campaign film – we think its safe to say he’s a fan of Gucci.
The collection itself showcases a wide range of 1970s items with a bohemian spin and childlike visions. The romantic accents, whimsical prints, vintage details and expressive emotionality of the pieces really capture the essence of Harry Styles, to the point where if Styles’ name wasn’t attached to the collection you would be able to spot his input from a mile off. Whilst the collection portrays a beautiful autumnal palette, perfect for this time of year – there are childish, playful splashes of experimental fun scattered here and there. From boxy blazers and pinstripe pants, to tailored trousers and studded handbags, Styles and Michele have well and truly experimented with the meaning of masculinity within fashion. It wouldn’t be a Styles piece if there wasn’t some sort of irrelevant reference to fruit, so, of course, we see a reoccurring theme of cherries on pieces like the gingham jacket and the HA HA HA cherry t-shirt.
There’s also a hint to his hit number one single that everyone knows, Watermelon Sugar, on the bear t-shirt which reads ‘I want more berries and that summer feelin’’.
Alessandro explained how the name for the collection originated from the expression they used to exchange at the end of their text messages which was, you guessed it, “hahaha” – which again hints to the idea of being playful and childish with fashion. From muted autumnal hues, houndstooth and pinstripe, to vivid ginghams and bunnies, the HA HA HA campaign has it all to offer – of course only if you happen to have £5350 to spend on a new patchwork leather jacket.
If you’re a lover of Harry’s traditional silhouettes then we can assure you that you’re going to fall in love with everything in the collection.