5 Brands Supporting Women for Breast Cancer Awareness Month  

Written by Mia Harding 

One in nine women will be diagnosed with breast cancer in their lifetime. As the arrival of October comes, annual international breast cancer awareness month campaigns emerge in full force.  Fashion, beauty and lifestyle brands come together to support and collaborate for fundraising to spread awareness. Through influencer’s, campaigns and donations as well as symbolic products, money is raised to fund life-saving research. The Breast Cancer Research Foundation was founded by Evelyn H. Lauder in 1993 to fund research around the world. Mission: prevention and a cure within our lifetime.  

Featuring in this this month’s recommendations, we have rounded up some brands to support that are in return, supporting us.   



Estée Lauder’s Breast Cancer Campaign supports Future Dreams House, a site that provides essential support and advice to those affected by breast cancer. Every year Estée Lauder Companies Breast Cancer Campaign features the iconic Pink Ribbon, 2021 they have gone a step further. The campaign image features layers of the iconic ribbon in different shades of pink, signifying the diseases diversity and everyone touched by it. 

The Estée Lauder companies has been committed to supporting more than 60 organisations across the globe. Raising over £71.5 million to support research, medical services, and education to create a breast cancer free world. 

Rejuvenate and replenish your skin with this synchronised multi-recovery complex serum. The rich formula minimises the appearance of pores and boosts moisture levels for a firmer plumper complexion. 

Estée Lauder Advanced Night Repair Serum with Pink Ribbon Sleeve, £82.00, available at Lookfantastic.com 

Anna Bartle, Vice President of Corporate Affairs, who leads the company’s Breast Cancer Campaign for the UK & Ireland, said: 

“We are so proud to be supporting Future Dreams and are committed to putting people at the heart of everything we do. Our vision for Future Dreams House is for it to be a place where Every Woman and Every Body can feel safe and included – providing a sense of community and support – and reflecting our belief in diversity and equity for everyone.” 



The luxury fashion designer stars in a short video launching this month in honour of breast cancer awareness for lingerie brand Victoria’s Secret. The brand has committed annually to the cause to fund further research as well as investigations into inequality acts for cancer treatments. Stella McCartney Cares Pink is a platform dedicated to the prevention, early detection, and treatment of breast cancer. A public service announcement will be included in the campaign, a #CheckYourself guide provided by The Stella Cares Foundation Developed by McCartney it emphasises the importance of regular checks, a cause incredibly close to Stella’s heart after losing her mother to breast cancer in 1998. 

As well as spreading awareness, the campaign reveals Victoria’s Secret’s first mastectomy bra. The Body by Victoria Mastectomy Bra supports women in recovery from mastectomies. The wire-free design made of micro fabric and lace with a pocket lining allows the fitting of a prosthetic.  

Victoria’s Secret, Body by Victoria Mastectomy Bra, £39, available at: victoriasecret.co.uk 


ghd has donated over £14M worldwide to breast cancer charities. The brand donates from every purchase of the limited-edition rose-pink collection to Keep A Breast Foundation. “Take Control Now” just like we do with our hair, a reminder for us girls to give ourselves some mirror time and do self-checks. 

The Pink Collection includes 3 styling tools all including dual-zone technology featuring next generation heat sensors, across each styling plate to deliver the safer-for-hair temperature from root to tip.  


PrettyLittleThing has teamed up with CoppaFeel with a limited edit. CoppaFeel is a charity aiming to educate young women on the importance of being aware of your own body, strongly encouraging regular chest examinations. PrettyLittleThing’s girl gang of inspirational and strong queens have created designs that are for women going through breast cancer, celebrating body positivity and self-love. 

The edit includes 11 pieces of lingerie, nightwear and accessories, each piece is inspired by different boob shapes and sizes for inclusivity. 

Prettylittlething X CoppaFeel Collection, ranging from £6.50-£16.00, available from: prettylittlething.com 


PUMA already has a partnership with Barbells for Boobs, a non-profit organisation that has created a community to take action in breast cancer. To encourage women to share their stories, PUMA Women are asking women to create and share stories on their Instagram’s and TikTok’s using the hashtag #SheMovesWithPurpose, each post using the hashtag will donate to Barbells for Boobs.  

For October they have launched a limited edition 12-piece collection including leggings, tees, and hoodies. This tank is designed with moisture wicking dryCELL technology to help control temperature and keep you comfortable.  

PUMA x BARBELLS FOR BOOBS Muscle Women’s Training Tank Top, available at: houseoffraser.co.uk 

#TimeToEndBreastCancer, Wear pink this October… after all pink is so fetch!