Written by Isabel Blissett
Ditch the fast fashion brands we’re dressing fancy this year, roll on June 21st.
Top of the list is Fluffy, otherwise known by the Instagram handle @shopfluffy. Fluffy was started in 2014 as part of founder Lulu’s (@lulutrixabelle) university graduate collection, that she has now grown into a gorgeous array of hand-made crochet items. Once made all by the hands of Lulu herself, she now employs a team of talented crocheter’s to produce all her products. Since crochet can’t be made by machine, each piece is handmade and cannot be mass produced, making this an ethical brand. They also use 100% cotton crochet and are completely vegan. Perfect for festi season or all year round.
Another beautiful handmade brand is Easy Tiger, described as “hand sequined clothes for badass babes”, Easy Tiger has a collection of unique and vibrant sequined clothes. If you’re ever in need of any style inspo, whether it be festival season or not the gorgeous founder/designer @ttigerlilly is always looking incredible, whether it be in her own Easy Tiger clothes or otherwise. You’ve got to love it when the person behind the brand is a cool as the brand itself.
What The Fluff (@whatthefluff__)
Next up we’ve got WTF, another small independent brand run solely by one incredibly Bad B called Lottie (@lottieelizabethcooper). This brand has evolved from one girl’s love for parading around festivals in “the most fabulous, ridiculous and funky outfits”, and is now where you’ll find your new fave festival outfit. My personal favourites are the Fk U Ken co-ord and the Risque set in cow print.
Elsie and Fred (@elsieandfred)
Elsie and Fred is one of the better-known brands in this list, and rightly so, as the 3 siblings that run this brand have created a whole community around it. In additional to the incredible clothes these guys make there’s also a zine, Spotify playlists and the absolute babes that are the Riotgurls. Again fully vegan, sustainable and completely inclusive, another brand worth spending your cash on.
Last but not least we’ve got another one-woman business in the form of Sassy World. This one is a little different from the rest as it is more of a shopping destination than a brand. Sassy world began as an online vintage clothing store but also now stocks independent brands too, one of which has been mentioned in this list. With a focus on sustainability at its very core, but also a goal to empower and give confidence to women. A perfect place to discover and purchase clothes guilt free, as you can always count on them being 100% ethical.