Fashion, in particular youth fashion, has been recently heavily influenced through reality television shows and social media. TV shows such as Keeping Up with The Kardashian’s involving the likes of Kim Kardashian and Kylie Jenner who are huge role models to not only the American public but rather the entire nations. Both of which are fashion icons and have set up their own brands such as Kim Kardashian West Beauty line KKW Beauty, and Kylie Cosmetics, which now has a new worth of approximately $800 million dollars.
It is safe to say it is the younger generation that are making these U.S based beauty and fashion products so successful. Likewise, for U.K based reality television shows, such as Love Island. This year has seen Danni Dyer and Megan Barton-Hanson become gigantic fashion influencers to the younger generation through the assistance of PrettyLittleThing and InTheStyle. The men from the show have also collaborated with most popular BoohooMan.com.
Why are we so obsessed with reality TV?
So, what is it that keeps our eyes glued to the screen?
Many believe it is due to viewers simply enjoying watching who start of as regulars humiliate themselves on live television. Personally, the non-fictional drama and emotions involved in reality TV I believe to capture us viewers the most, it is the empathetic approach we chose to take on whilst spectating.
With social media being so popular these days, allowing members of the public to engage themselves in the lives of others has made the general public a ‘nosier’ one. Perhaps this relates to why reality TV shows are so popular, simply due to being able to have insight into other private life, a fine example of this can be popular E4 show ‘Celebs Go Dating’. The reality suggests everything within the TV show can be related to on a personal level for spectators, this encourages the viewers to create bonds with participants of the reality shows and therefore find ourselves idolising those on our screens, whether it’s Kim Kardashian or Olivia Attwood.